A Different Set of Jaws
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The initial advertising campaign for The Rocky Horror Picture Show included the tag-line "A Different Set Of Jaws." The line made reference to the wildly popular, block-buster that had broken box-office records in the Summer of 1975. The Lips appeared disembodied on a black background, like the opening sequence of the movie, although alternate versions that were shaped in reference to the shark from Jaws were also created.