He's The Hero

"He's The Hero, That's, Right, The Hero!!" was the advertising tag line on the second one-sheet for The Rocky Horror Picture Show in its original release. It was poster "Style B", while the iconic A Different Set of Jaws featuring The Lips was the "Style A" poster and lead-in campaign. Both campaigns were available beginning in September of 1975 for marketing the film, and each had variations included in the ad-mat press books sent to newspapers before the initial release.

Later tag lines over the years included:
Give Yourself Over To Absolute Pleasure
Dig It If You Can
A Different Set of Jaws, Another Kind Of Rocky (The Rocky Horror Picture Show Original Soundtrack Album release)
Don't Dream It, Be It
Don't Dream It, See It
25 Years Of Absolute Pleasure
A Musical Dream Come True (British poster)