He's The Hero
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Revision as of 18:09, 7 October 2017 by HistHORRian (Talk | contribs)
He's The Hero, that's,right, the hero was the advertising tag line on the second one-sheet for The Rocky Horror Picture Show in its original release. It was poster "B", while the iconic A Different Set of Jaws featuring The Lips was the "A" poster and lead-in campaign. Both campaigns were available beginning in September of 1975 for marketing the film, and each had variations included in the ad-mat press books sent to newspapers before the initial release.
Later tag lines over the years included: Give yourself over to absolute pleasure Dig It If You Can A Different Set Of Jaws, Another Kind Of Rocky. (U.S. album release) Don't Dream it, Be It Don't Dream it, See it 25 Years of Absolute Pleasure A Musical Dream Come True (British poster)
