Pay to Play
From RockyWiki
Revision as of 15:02, 23 December 2016 by Ruthfw (Talk | contribs) (Added a definition for "pay to play". Hope someone will expand.)
Pay to play is the practice of a cast paying for the rights to show the film in a venue (as opposed to the venue taking on the financial risk if attendance is low). Sometimes this is the only way to get a local Rocky showing.
