Difference between revisions of "Flicking your Bic"
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[[File:Flick your Bic.jpg|200px|thumb|right|An audience at the [[Tiffany Theater]] in Los Angeles, Flicking their Bics in September of 1978]] | [[File:Flick your Bic.jpg|200px|thumb|right|An audience at the [[Tiffany Theater]] in Los Angeles, Flicking their Bics in September of 1978]] | ||
| + | [[File:TheresALight T.jpg|200px|thumb|right|An audience at the [[United Artists Cinema 4 - Tyler Mall]] in Riverside CA in 1979]] | ||
| + | [[File:BicFlickers.jpg|200px|thumb|right|Late '70s Advert featuring "Bic Flickers"]] | ||
| + | In the early days of [[Audience Participation]] at ''[[The Rocky Horror Picture Show]]'', theater-goers would hold up and ignite their pocket cigarette lighters during the choruses of "[[There's A Light]]." This was referred to a "flicking your Bic", in reference to a long-running (and often suggestive) advertising campaign at the time for Bic brand lighters, "Flick My Bic." | ||
| − | + | As time went on and Fire-Marshals began to check in on ''Rocky Horror'' screenings, theaters banned the dangerous practice and allowed only flashlights. In recent times, it is more common to see people using a smart phone to participate in the "There's A Light" scene. | |
Latest revision as of 12:45, 24 January 2018
An audience at the Tiffany Theater in Los Angeles, Flicking their Bics in September of 1978
An audience at the United Artists Cinema 4 - Tyler Mall in Riverside CA in 1979
In the early days of Audience Participation at The Rocky Horror Picture Show, theater-goers would hold up and ignite their pocket cigarette lighters during the choruses of "There's A Light." This was referred to a "flicking your Bic", in reference to a long-running (and often suggestive) advertising campaign at the time for Bic brand lighters, "Flick My Bic."
As time went on and Fire-Marshals began to check in on Rocky Horror screenings, theaters banned the dangerous practice and allowed only flashlights. In recent times, it is more common to see people using a smart phone to participate in the "There's A Light" scene.
